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Swedish Institute at Athens

Logo and identity redesign for the Swedish Institute at Athens. The Swedish Institute at Athens, founded in 1948 and supported by the Swedish government, is an Archaeological School and its role is to research into the culture of ancient Greece and to support the cultural exchange between Sweden and Greece.

In a need of fresh contemporary look, we redesigned their identity, keeping its formality and using their distinctive neoclassical building as a symbol. Using a linear and descriptive illustration style for the building, along with clean linear shapes in the official Swedish colors, we created a modern identity based on the simplicity of the Swedish design.