Branding and packaging design for a family of premium Greek food products. The identity is based on illustrations that depict traditional agricultural activities from the Greek countryside. The illustrations are inspired from traditional folk art, using repetitive elements to form a pattern, adding a retro feeling, while every illustration is made using a maximum of 3 colors, by overlaying colors.
Product photos by Margarita Nikitaki
Food photos by Sokratis Efstathopoulos