Roussas Dairy

Logo design, branding and packaging for Roussas S.A. Roussas Dairy was founded in 1952 and it’s one of the biggest dairy producers in Greece, exporting the 95% of its annual production in many countries around the world. Being still a traditional family company although their growth, they needed a fresh identity and new packaging that shows their experience, values, quality and taste.

Keeping the sheep as a symbol, we designed a compact logo and a canvas that can be used in every product, with a borderline used as a color-coding for each category and a tasteful, food styled photo for each. We gave a specific art direction to the photo shooting so as to enrich the taste and quality of the products and create one strong element that characterizes the entire brand.