Branding, naming and packaging design for Pure Drops wine and food products. The drop visualizes the name and is reflected in every product to build a strong consistent image and reinforce stand out on the shelf.
For the 3 types of wine we used different illustrations inspired by each wine, red, white, rose. These illustrations have been used in other applications such as wrapping paper, press kit, brochure etc and offer a wide range of design options that complement the simple and strict corporate identity.
For each type of olive oil we chose to use a different production and design approach that correspond to the type of oil and its price.