Corporate identity and branding for the shoe & fashion designer Iride de Portu. Logo design gets inspired by the bold character of the designer, the hard forms and geometrical alignments she uses in her designs. The initials of her name IDP are reflected abstractly in the composition of the logo.
Based on her unique style, characterized by the composition of different materials and colors on each shoe, the shoe packaging box is an origami construction, consisted of different papers in texture and color, which she can DIY and create different compositions of unique boxes, keeping consistency in her corporate identity.
All other applications follow the aesthetics of the logo and as for the color palette, we got inspired by her first collection.
Photos by Thanos Tsantas