Logo design, identity and branding for Gregory’s, the largest snack meal and coffee chain in Greece which is also fast growing abroad.
The purpose of the rebranding is a fresh new identity that reflects the company dynamics, its confidence and also the immediacy that shares with its clients everyday during the last 45 years. The logo should be simple and clean, cleared of all additional elements like previous company’s description, symbols etc while the overall brand image and applications should convey the main values and principles of Gregory’s which are innocence, purity, simplicity, affection, passion, intimacy and confidence.
The new image reflects Gregory’s personality and its values. The new logo is fresh, pure, handmade, direct, human driven and minimal. It has confidence and the significance of a signature without further elements. It’s also innocent and direct; two values that best characterize Gregory’s personality. All brand applications follow the same values above, decorated with simple, everyday, handmade illustrations and handwritten phrases with a slight sense of humor and emotional.