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Gregory’s identity 2018

Gregory’s is the largest snack meal and coffee chain in Greece and we are working closely together since 2016 renewing their identity and packaging.

Gregory’s campaign slogan for 2018 was “You know the first name of the ones who make your day” (because of the company’s name which is a common first name in Greece). Evolving the aesthetics we created during the previous years, we designed various characters, this time in colourful illustrations, giving them names and a line about Gregory’s and his products, using some of the real comments on Gregory’s social media as an inspiration.